I led the design for a new brand "Clean Crumbs" that was going to be launched as an Organic & Whole Grain baking brand. The brand included pancakes, cookies, 3 types of cakes and 4 types of muffins. It was a fun project to help create the logo and overall bag design and color pallet. I worked with the corporate chef and photographer to create and photograph the imagery on the front of the bags.